If you’re looking for a last minute Christmas gift, and you’re a special kind of Wii fan that’s not only into the family games but wants to try your hand at a few more mature games, there’s three good reasons to go pick up MadWorld. Yes, MadWorld has been out for a minute, but consider this if you never picked it up: (1) The game received great reviews from the critics. (2) It is now only $19.99 at most retail stores.(3) It features the song “Death and Honor” from our homie Wordsmith! I picked up my own copy yesterday, having just picked up a Wii for my kids for Christmas. So when they’re done tearing up Wii Resort, Disney Princess, and everything else, I’ll steal downstairs in the later hours of the night to play some MadWorld and peep what I’ve heard is a great soundtrack of top-notch underground hip hop.

If you are like quite a few people who picked up the new David vs Goliath shirts we recently dropped you may have noticed a few things different about that piece. For those with a critical eye the first thing you may have noticed was the absence of heavy inks (also called a hand in the printing industry). The second thing you may have noticed was how lightweight the over-sized print was on your shirt. Both of these benefits are due to a process called discharge printing. If you have ever held an Ed Hardy shirt or an Affliction shirt in your hand then you are probably familiar with this type of printing technique.

Discharge is a specialty ink used in screen printing. The results give you a very soft hand, and it shows the shirt’s natural fiber instead of a thick ink layer on top of the shirt. By itself, discharge ink removes the dye of the cotton fiber when it hits a certain temperature. It works with only particular styles of t-shirts or other garments, with some styles and colors having stronger results than others. We are of course extremely picky about our products so we go the extra mile to ensure what you get is something we are proud to bare our brand’s name. We also go through an extensive sampling process to test for ink densities and wash-ability to ensure our products stand up to detergents and dryers with minimal shrink and retain print details to the highest standards… Ours!

Discharge printing can have various results in bleaching efficacy. In our experience, darker color shirts discharge well, while lighter colors do not. Shirt colors that don’t discharge brightly can still be used for discharge printing. If we want a white print with discharge qualities of minimal hand, white pigmented discharge can be used to achieve a bright white on garments that don’t discharge. One layer of white pigmented discharge can have the same visual result as two layers of normal, opaque white ink but without the heavy hand or any of the difficulties in printing that can arise from having to do two layers.

If you haven’t guessed by now discharge is a pretty in-depth and tricky process to master. Our new David vs Goliath shirts contained not only a white discharge but an added gray as well. The result gave our piece a higher level of detail and complexity and in our bias opinions it looks incredible!

Check out more photos of the new David vs Goliath shirt at our webstore.

-Shaun